I'm a Melbourne-based ecommerce expert who specialises in everything ecommerce including website performance, conversion optimisation, design and development, Ai integration, and more.
I'm an official Shopify Partner and have a decade of Shopify Plus experience helping smaller brands become bigger brands and bigger brands become grander brands.
Most notably I've worked with ST ALi Coffee for 10 years helping them grow from a little laneway coffee shop into the globally-expanding brand they now are. During this journey I've worked mostly and directly with the founder, owner, and CEOs.
I'd love to talk to you more about the NOBS eCommerce GM role so please consider this my expression of interest for the role.
About Me
I currently live in Melbourne, love life, and provide businesses, brands, and prominent people with strategic creative solutions. Personally I'm a fit, healthy, happy human who runs every day, lives clean & sober, and is rightfully reliable and present. I'm a former elite cyclist turned elite runner so I also know health, wellness, and supplements well.
Work History
I've worked digitally and creatively for brands including Ansell, Gillette, GSK, P&G, Kantar, Vodacom, Lorna Jane, and ST ALi. I currently freelance online as LaneBrain where I often work directly with founders, C-suites, and prominent people.
Skills
I code, create, consult, consolidate, strategise, safeguard, manage, migrate, optimise, launch, rebuild, transition, minimise costs, and radically reposition brands online. I also copywrite.
Knowledge
I'm 100% self-taught. My knowledge is born by an endless curiosity which has led me to learn all I know. This includes deep technical knowledge of websites, domains, email systems, email marketing, ecommerce, and more. I have deep Ai knowledge too including A.I. tools, models, agents, harnesses, business integrations, and the pending Ai impact on SEO and traffic flows. Needless to say, I'm an eternal learner...
Availability
I'm agile and available all ways on all days. I currently live in Melbourne but I've lived in The Hunter too and I'll happily travel to Port Stephens to meet-and-greet you. Please feel free to ring or write me anytime (details below). I hope to hear from you...
Always,
Lane 🤗
lanebrain.co
0488 48 24 24
lane@lanebrain.co